8 ideas to make a UX writing more meaningful
I dare say that 98% of potential ideal customers have no idea what UX writing is. And less than it could mean in terms of sales and revenue for your business.
What is UX writing?
A UX writer is someone who writes about user experience. They write the words we read or hear using a digital product. Their texts must be clear, concise, and valuable. Their goal is to help and guide the user.
It's simple words,
UX writers aren't earning what they should be making and are not getting the customers they should have.
That's my impression.
That is why I propose to change the strategy and tactics.
To make UX writing meaningful.
Differences between Copywriters & UX writers
Here are eight actions I can think of to get started:
1. Write more on Linkedin/Blogging websites.
Most ideal and potential customers are unaware of what UX writing can do for their business. The best strategy to change it is to create powerful content that educates and, at the same time, makes UX writing irresistible. Best UX writing = + Sales
2. Create more (and better) newsletters
8 out of 10 newsletters I see generate nothing of value. An excellent newsletter has original content you can't get anywhere else, making it attractive.
3. Create free courses
The 7-day email courses are excellent. Also, mini-courses available on the UX writers' pages work very well.
4. Publish success stories (with metrics)
Success stories go with metrics. Customers want to know by what % the conversion of a sales page increased when they improved the copy.
5. Prospect and connect with your ideal customers on LinkedIn
It's okay to connect with the UX writer community, but even better is to do it with the marketers of companies that are ideal customers.
6. Empower the community
Promote other UX writers' events on social media. These increases reach and benefit the community.
7. Evangelize marketing agencies
Who does this job if marketing agencies get clients and don't have a UX writer on their team?
8. What if we do a virtual congress / Summit?
I dream of seeing dozens of UX writers discussing techniques, methodologies, and success stories at the same event.
Bonus tips -
Content Strategy
Content strategy is planning and managing content—not just text—for websites, apps, or digital services or products. Sometimes, particularly in small companies, content strategists may also create content. However, their job is not to make money; they rely on other professionals.
Content Design
Content design is about design. It’s a job that sometimes mixes creation and strategy, but it’s not only about writing. Websites and apps include different types of content: texts, images, animations, video, sound, etc. Content design is about creating all that content.